AdvisorHub tops 2026 advisor media study

AdvisorHub was named the most-read advisor-focused publication in the 2026 Erdos & Morgan Financial Advisor Media Outlook and Usage Study. The result underscores the company’s growing reach across newsletters, podcasts and other media as it marks 10 years under Tony Sirianni’s leadership.

Why it matters: - AdvisorHub now ranks as the most-read advisor-focused publication in the country, a signal that the brand has become a daily information source for financial advisors. - The result also strengthens AdvisorHub’s position across newsletters and podcasts, two channels that are increasingly important in advisor media consumption. - The ranking comes as AdvisorHub marks its 10th anniversary and broadens its role beyond news into a multi-platform media business.

What happened: - AdvisorHub was named the most-read advisor-focused publication in the 2026 Erdos & Morgan Financial Advisor Media Outlook and Usage Study, known as FAMOUS. - The study also found that AdvisorHub’s daily briefs are the top-read newsletters among financial advisors. - The Tony Sirianni Podcast ranks among the most popular podcasts with advisors. - AdvisorHub also ranks as one of the most-read financial news sources among advisors overall, alongside major national financial media brands.

The details: - FAMOUS measures where professional financial advisors get information and how they use financial media across digital, print and broadcast platforms. - Erdos Media Research builds the study from a national sample of registered financial advisors drawn from a database of 10,000 advisors and cross-referenced with the SEC. - AdvisorHub has built its audience around breaking news and original reporting on recruiting, compensation, firm moves, regulation, practice management, investment management and industry consolidation. - AdvisorHub’s offerings now include advisors to watch rankings, conferences and summits, in addition to daily news. - The company says those events bring advisors, wealth management executives and asset managers together to discuss major industry issues. - AdvisorHub has grown since 2016 from an online news publication into a multi-platform media company serving the financial advisor community. - AdvisorHub says its mission is to be an advocate and voice for financial advisors while providing breaking news, compensation information, industry commentary and business-building resources. - AdvisorHub’s platforms include breaking news, investigative journalism, newsletters, podcasts, video, magazines, rankings and live events. - More information is available on AdvisorHub.com. - The company also directs readers to its LinkedIn page at AdvisorHub on LinkedIn.

Between the lines: - The ranking suggests advisor media attention is consolidating around brands that combine frequent news, email and audio products. - AdvisorHub’s breadth of offerings appears to be a competitive advantage in a crowded market for advisor attention. - Tony Sirianni said the goal was not to be the biggest publication, but to build something advisors would want to read every day. - Sirianni also said advisors have made AdvisorHub part of their daily routine, and that continued use across news, email and podcasts validates the company’s approach.

What’s next: - AdvisorHub is likely to keep leaning on its multi-platform strategy as it seeks to deepen engagement with advisors. - The company’s mix of news, rankings, events and audio products gives it multiple ways to hold attention as the advisor audience fragments across channels.

The bottom line: - AdvisorHub’s top ranking in FAMOUS shows the publication has moved from niche trade outlet to a leading advisor media brand.