Helen Thompson Media expands Texas client roster

Helen Thompson Media says it is growing work with WB Liquors, La Panadería, Morgan’s Wonderland and Hemisfair San Antonio through integrated campaigns that blend traditional and digital channels. The San Antonio agency says the expansion reflects rising demand for coordinated media, content and analytics across fragmented consumer touchpoints.

Why it matters: - Helen Thompson Media is winning more work from Texas brands that need one strategy across television, social, streaming, search, radio, outdoor and analytics. - The agency’s growth signals continued demand for integrated media planning as consumers move across more channels before buying.

What happened: - Helen Thompson Media expanded its roster with new and growing partnerships tied to WB Liquors, La Panadería, Morgan’s Wonderland and Hemisfair San Antonio. - The San Antonio agency was founded in 1989 and is based in San Antonio. - The company framed the work as part of a modern marketing approach built for fragmented media habits.

The details: - WB Liquors, one of Texas’ largest independent liquor retailers, is getting an integrated strategy focused on brand awareness, store-level support and linking media spend to consumer behavior. - That WB Liquors plan combines paid search, social media, creator content, streaming video, location-based targeting and traditional media. - La Panadería work centers on one of San Antonio’s best-known culinary brands, founded by brothers José and David Cáceres. - Morgan’s Wonderland, described as the world’s first ultra-accessible theme park, gives HTM a mission-driven account centered on inclusion and community storytelling. - Hemisfair San Antonio work supports community programming and events, including Super Fun Saturdays, and aims to connect local families to district experiences. - HTM says its capabilities include paid social media, creator and influencer partnerships, Brand Voice Videos, streaming TV and audio, broadcast television, radio, billboards, Google Search, YouTube, geo-targeting, analytics, attribution and cross-platform reporting. - The agency says its campaigns are designed around the full customer journey, where one person may discover a brand on TikTok or Instagram, later see it on streaming TV, hear it on radio, pass a billboard and then search on Google.

Between the lines: - The client mix suggests HTM is positioning itself around brands with strong local identity and community ties, not just broad consumer advertising needs. - The emphasis on measurement and attribution shows how agencies are trying to prove impact across channels that are harder to track separately. - Brandon Thompson said businesses want a strategic partner, not separate agencies for traditional and digital media. - Thompson also said there is no one-size-fits-all media plan.

What's next: - HTM is likely to keep building campaigns that connect media, content and measurement across channels. - The agency says it will continue helping Texas brands grow while keeping a focus on relationships, trust and results.

The bottom line: - Helen Thompson Media is leaning into integrated marketing as the standard for brands that need both reach and proof of performance.