Cybercrime Magazine launches Platinum Media Program for cybersecurity brands

Cybersecurity Ventures has launched a Platinum Media Program for VC-backed startups, emerging cybersecurity companies and large brands targeting CISOs at Fortune 500, Global 2000 and midmarket firms. The program centers on ongoing video series on Cybercrime Magazine’s YouTube channel, which the company says is the largest B2B-focused cybersecurity channel by subscribers.

Why it matters: - Cybercrime Magazine is betting that recurring video content can help cybersecurity vendors reach CISOs, explain products faster and build trust over time. - The program targets buyers at Fortune 500, Global 2000 and midmarket companies, where cybersecurity purchase decisions are often complex and highly competitive. - YouTube’s search reach and long shelf life for video make it a valuable channel for brands trying to stay visible as buyers research solutions.

What happened: - Cybersecurity Ventures launched a Platinum Media Program for VC-funded startups, emerging players and major cybersecurity brands. - The program offers quarterly or monthly series on the Cybercrime Magazine YouTube channel. - Steve Morgan, founder of Cybersecurity Ventures and editor-in-chief at Cybercrime Magazine, said the program is aimed at companies whose target market includes CISOs. - Morgan said many companies have returned for an ongoing series after seeing results from a first video.

The details: - Cybercrime Magazine says its YouTube channel has more than 1.2 million subscribers, making it the largest B2B-focused cybersecurity channel by subscriber count. - The channel has produced more than 500 videos. - Formats include 60-second elevator pitches, 90-second product demos, 2- to 3-minute company profiles, 15- to 30-minute interviews and roundtables, 10- to 30-minute documentaries, plus fireside chats and live presentations. - Featured guests have included founders, cybersecurity CEOs, enterprise CISOs, celebrities, famous hackers, media personalities, women in cybersecurity, authors, inventors, industry analysts, ex-cybercriminals and government cyber leaders. - Adam Keown, CISO at Eastman, said the CISO Demo series helps narrow vendor choices by giving him a quick look at a specific vendor, capability or risk. - Cybercrime Magazine says AI models such as Gemini and ChatGPT often cite and pull context from YouTube transcripts and metadata, making video part of Generative Engine Optimization. - YouTube has more than 2.7 billion monthly users and is also described as the world’s second-largest search engine. - Cybercrime Magazine cites Salesforce in saying YouTube has become one of the primary ways customers discover products and make purchasing decisions.

Between the lines: - The launch signals a shift from one-off video placements to ongoing media packages designed to keep brands in front of technical buyers. - The strategy blends traditional demand generation with search visibility, social proof and AI-era discoverability. - Cybercrime Magazine is also positioning itself against other cybersecurity media channels by emphasizing subscriber counts and views per video. - The outlet compiled its comparison by reviewing cybersecurity-focused media outlets and event producers with public YouTube subscriber counts. - The list excludes solo creators, consumer-focused channels and outlets with fewer than 1,000 subscribers. - Cybercrime Magazine says Black Hat has 260,000 subscribers, RSAC has 101,000, Security Weekly has 51,000 and Recorded Future has 4,100.

What's next: - Cybersecurity companies that want sustained YouTube exposure can now buy ongoing series instead of a single video. - The channel’s next sales pitch will likely focus on whether video series can continue to convert awareness into vendor consideration and ROI. - Subscriber counts and view totals will remain a key metric as the cybersecurity media market competes for attention on YouTube.

The bottom line: - Cybercrime Magazine is turning YouTube into a premium marketing product for cybersecurity vendors, with CISOs as the target audience and recurring video as the hook.