Orlando Magic pick Cox Media Group Jacksonville as new TV home

The Orlando Magic are moving local broadcasts to Cox Media Group Jacksonville’s Action Sports Jax TV for the 2026-27 season, expanding over-the-air access across Northeast Florida. The deal puts regular-season games and related team programming on CBS 47.2, with some games also airing on CBS47 and FOX30.

Why it matters: - The Orlando Magic are expanding free, over-the-air access for fans in Northeast Florida. - The move gives local viewers a new way to watch regular-season games and team programming without cable or streaming exclusives. - Cox Media Group gains another live sports property that can help attract local advertisers around high-engagement programming.

What happened: - Cox Media Group and the Orlando Magic named Action Sports Jax TV as the team’s new local television broadcast partner for the 2026-27 season. - The agreement makes Cox Media Group Jacksonville’s CBS47 and FOX30 the region’s dedicated over-the-air home for Orlando Magic basketball and related programming. - Action Sports Jax TV will air on CBS 47.2.

The details: - All locally distributed Orlando Magic regular-season games, excluding national exclusives, will air on Action Sports Jax TV. - Some games will also air on CBS47 and FOX30. - The partnership is multi-year. - The broadcast package includes live games, replays, pregame coverage, postgame coverage and original programming. - The deal is designed to bring Orlando Magic basketball to households across Northeast Florida. - Cox Media Group Jacksonville said the partnership adds Orlando Magic basketball to a station lineup that already includes local news, First Alert Weather and local stories. - The partnership also creates new advertising inventory for local and regional businesses. - CMG Jacksonville said the stations are among the most-watched in Northeast Florida. - The company also pointed to its role as the official stations of the Jacksonville Jaguars as part of its local sports push.

Between the lines: - The deal reflects a wider push for free, over-the-air sports viewing as teams and broadcasters look for broader reach. - Live sports remain valuable to advertisers because they draw real-time, highly engaged audiences. - The expanded Magic coverage could help deepen the team’s presence in the Jacksonville market, not just on game days but through year-round content.

What’s next: - Game schedules, coverage plans and programming details will be announced before the start of the 2026-27 season. - Fans should expect more information on which games will appear on CBS47 and FOX30 in addition to CBS 47.2. - Additional Magic-related content is expected to roll out around pregame, postgame and feature programming.

The bottom line: - The Orlando Magic are using Cox Media Group Jacksonville to widen their local reach, and CMG is turning that audience into a new sports and advertising asset.