ExposeIQ adds jury-selection tools for entertainment and media cases

ExposeIQ on July 8, 2026, expanded its JuryFit platform to help entertainment and media litigators assess juror bias, group dynamics and case fit during jury selection. The company says the human-verified system is meant to reduce uncertainty in high-profile cases where celebrity and media issues can shape jury attitudes.

Why it matters: - Entertainment and media cases often involve jurors with strong pre-existing views about celebrities, media figures and cultural issues. - JuryFit is meant to help trial teams reduce uncertainty before and during jury selection. - The platform is designed to support more consistent voir dire and argument testing without replacing attorney judgment.

What happened: - ExposeIQ announced expanded capabilities for its JuryFit platform on July 8, 2026. - The platform is built for litigators working on entertainment and media disputes. - ExposeIQ said the system evaluates case theories against multiple juror dimensions and uses human verification throughout the process.

The details: - JuryFit assesses demographic factors, life experiences, attitudes and beliefs, political and social values, personality and cognitive traits, and both implicit and explicit biases. - The platform looks for combinations of those factors that may make jurors more or less likely to accept a theory of the case. - Licensed professionals review the assessments for accuracy and strategic relevance. - JuryFit generates targeted voir dire questions, and those questions are also human-verified before use. - After a jury is seated, the platform tests arguments and themes against a Virtual Mirror Jury™. - The Virtual Mirror Jury is designed to reflect the personality profiles and group dynamics of the seated jurors. - All outputs from the platform go through human verification.

Between the lines: - ExposeIQ is positioning JuryFit as a decision-support tool for high-profile cases where juror psychology can matter as much as the legal facts. - The emphasis on human verification suggests the company is trying to address concerns about overreliance on automated juror profiling. - Joseph Terp, ExposeIQ co-founder and CEO, said entertainment and media cases can activate strong personal beliefs and cultural perspectives among jurors.

What's next: - Trial teams can use the expanded JuryFit capabilities to shape voir dire questions and test case themes before opening statements. - ExposeIQ said the platform will continue to preserve full professional judgment over final jury-selection decisions. - The company is also promoting its broader litigation-intelligence tools for analyzing case information and juror dynamics.

The bottom line: - ExposeIQ is betting that human-verified juror analysis will help attorneys make sharper jury-selection decisions in complex entertainment and media litigation. - More information is available through Joseph Terp's LinkedIn profile and Joseph Terp's X account.