Admiral Media launches AI Creative Factory for performance marketing

Admiral Media says its new AI Creative Factory is a fully managed system for apps, games and ecommerce brands that produces, tests and scales video ads to lift conversions and cut customer acquisition costs. The launch reflects growing pressure on marketers to refresh creative faster across Meta, TikTok, Google and other channels.

Why it matters: - Creative production is becoming a key constraint in performance marketing as brands face faster fatigue and higher demand for new ad variations. - Admiral Media is positioning AI creative as a way to increase output without giving up human strategy and review. - The pitch is direct: better creative can raise click-through rates, improve return on ad spend, and lower customer acquisition costs.

What happened: - Admiral Media launched the AI Creative Factory, a fully managed, AI-powered creative production system for apps, games and ecommerce brands. - The system is designed to generate, test and scale high-performing video creative. - The launch was announced in Zurich, Switzerland, on June 24, 2026. - Admiral Media says the product is already being used by some of the biggest gaming studios in the world. - See the AI Creative Factory in action

The details: - The AI Creative Factory is described as a fully managed service, not a self-serve tool. - Admiral Media pairs AI production with performance strategy, human review and human editing. - Kevin Dosanjh, who heads AI infrastructure at Admiral Media, developed and leads the product. - Dosanjh built the system to address a common mismatch in performance marketing: media budgets can scale in days, while creative production often takes weeks. - Admiral Media says the system is built on experience managing more than 500 million EUR in ad spend. - Brands using the AI Creative Factory have seen up to 55% higher click-through rates, 45% higher return on ad spend and 18% lower customer acquisition costs. - Andre Kempe, CEO of Admiral Media, said the product helps brands produce more, test more and move faster while keeping performance and strategy central. - Admiral Media says it is the only agency offering a fully managed AI creative production of this kind a few months after launch.

Between the lines: - The launch reflects a broader shift in performance marketing toward creative as a scalable growth lever, not just a design function. - Admiral Media is differentiating itself by combining automation with hands-on execution, rather than selling software alone. - The reported performance gains are company claims, but they point to the commercial pressure brands feel to solve creative bottlenecks.

What's next: - Admiral Media plans to keep scaling the AI Creative Factory for app, gaming and ecommerce advertisers. - The company is signaling that more brands may adopt AI-assisted creative workflows as competition intensifies across major ad platforms. - Learn more about Admiral Media.