Meiji America renews media partnership with Left Hand Agency for Hello Panda

Meiji America has renewed its media partnership with Left Hand Agency to expand Hello Panda across U.S. markets, with a new integrated campaign set for summer 2026. The effort is aimed at lifting brand awareness, retail velocity and household penetration as the snack line continues its national push.

Why it matters: - Hello Panda is moving from regional momentum to broader national growth, and Meiji America is using paid media to help convert awareness into sales. - The campaign is meant to support retail velocity, deepen household penetration and reach new U.S. consumers across physical and digital channels. - The partnership reflects how CPG brands are pairing brand building with performance media to scale distribution and demand at the same time.

What happened: - Meiji America renewed Left Hand Agency as the media partner for Hello Panda across key U.S. markets. - Left Hand Agency will lead integrated traditional and digital campaigns for the brand’s upcoming summer 2026 launch. - The renewal follows a strong 2025 campaign, according to Meiji America marketing director Geoffrey Guilfoile. - Left Hand Agency CEO Lauren Ridgley said the brand already has strong product love and a loyal base.

The details: - Left Hand Agency is a media buying agency focused on CPG growth. - The agency will manage media strategy across select target markets to maximize awareness and drive measurable retail growth. - The campaign is designed to connect with consumers across retail, physical and digital touchpoints. - The strategy aims to balance short-term performance with long-term brand development. - Left Hand Agency has supported Hello Panda media efforts over several years. - Meiji America says the agency understands the changing media landscape for CPG brands that need both performance and brand investment. - Meiji America was founded in 2011 as the North American division of The Meiji Group. - Meiji America manufactures confectioneries and snacks in the U.S. - Hello Panda, Chocorooms and Yan Yan are among Meiji America’s best-known brands and are widely available in cookie aisles across the U.S.

Between the lines: - The renewal suggests Meiji America wants continuity after prior campaign gains rather than a reset with a new partner. - Left Hand Agency’s role points to a media strategy built around both immediate retail impact and longer-term category building. - The emphasis on collaboration and agility signals that Meiji America is looking for a partner that can adapt as the brand expands.

What's next: - Left Hand Agency will support the next Hello Panda campaign launch in summer 2026. - Meiji America is expected to keep investing in media as Hello Panda expands its U.S. reach. - More information is available at Left Hand Agency on LinkedIn, Left Hand Agency on Facebook and Left Hand Agency on YouTube.