DAA Media + Marketing to give five students Apple laptops

DAA Media + Marketing is launching a student laptop giveaway tied to its 50th anniversary and a yearlong pledge to donate $50,000 in cash and in-kind support in 2026. Five winners in Louisiana, Texas and Florida can apply through Aug. 25 for a chance at an Apple MacBook Neo, with selections due around Sept. 4.

Why it matters: - The giveaway extends DAA Media + Marketing’s push to support the next generation of advertising, communications, graphic design and marketing talent. - The program links a tangible student resource — a laptop — to the agency’s broader 50th anniversary community giving effort. - DAA is tying the contest to a larger 2026 commitment of $50,000 in financial and in-kind donations.

What happened: - DAA Media + Marketing announced the DAA Emerging Leader Laptop Giveaway for five students. - The contest runs from June 23, 2026, to Aug. 25, 2026. - Eligible students must live in Louisiana, Texas or Florida. - Winners will be notified on or about Sept. 4, 2026. - The prize is an Apple MacBook Neo. - The company is marking its 50th anniversary this year.

The details: - Applicants must be currently enrolled, with confirmed Fall 2026 enrollment, at an accredited university, community college or continuing education program. - Eligible fields are advertising, communications, graphic design or marketing. - Students must submit either a 500-word written essay or a 90-second video explaining why they should be selected. - Full contest details are available in the company’s announcement. - DAA says the giveaway builds on a long-standing tradition of investing in emerging talent. - CEO Nancy Steiner and President Donny Charbonnet both started at DAA as interns. - Steiner said the company’s scholarship programs and student event sponsorships have long been part of its support for career development. - Steiner also said the laptop giveaway creates access and new opportunities for students. - Steiner said the Apple product gives students a high-quality tool for ongoing development.

Between the lines: - The contest is both a student giveaway and a branding move tied to DAA’s milestone anniversary. - The emphasis on internships, mentorship and student support suggests DAA is trying to position itself as a talent pipeline as well as a marketing agency. - The focus on Apple hardware underscores the agency’s pitch that reliable technology matters for entry into creative fields.

What's next: - Students in the eligible states can apply through Aug. 25. - DAA will review submissions and notify five winners around Sept. 4. - The agency says it will continue its yearlong 2026 giving campaign across financial and in-kind donations.

The bottom line: - DAA is using its 50th anniversary to fund student opportunity, reward emerging talent and reinforce its role in the creative industry pipeline.