TapClicks adds Permalink for live dashboard sharing without logins

TapClicks on Sept. 17, 2026, launched Permalink, a new way for agencies and other marketers to share live, interactive dashboards with clients and stakeholders without creating individual accounts. The feature is designed to replace static reports and reduce the friction of managing large groups of external viewers.

Why it matters: - Agencies, media companies and marketers often need to share recurring performance data with many outside viewers. - Permalink removes the need to provision separate TapClicks logins for each client, executive, advertiser or partner. - The feature also avoids static PDF exports that can become outdated immediately after they are created. - TapClicks says the capability is meant to simplify secure reporting at scale.

What happened: - TapClicks announced the availability of Permalink on Sept. 17, 2026. - The feature lets customers share live, interactive TapClicks dashboards with external stakeholders without requiring those viewers to create or manage a TapClicks login. - The capability is available now to customers on qualifying packages.

The details: - Administrators control what an external viewer can see and do. - Creators choose the dashboard and data scope. - Creators can set View-Only or Interactive access. - Creators can lock the date range. - Creators can limit visibility to specific sections. - Creators can set an expiration date. - Creators can control whether the link can be embedded elsewhere. - Recipients open the link directly with no account, password or login step required. - Permalink is included at no additional cost within eligible TapClicks packages. - TapClicks says there is no per-viewer fee for anonymous recipients.

Between the lines: - The release targets a common reporting pain point for agencies and similar businesses that manage dozens or hundreds of client relationships. - The move also positions TapClicks to make dashboard sharing feel more like a consumer-grade link experience while keeping admin controls in place. - CEO Babak Hedayati said agencies often face a request for a login just to view a few numbers, and Permalink is intended to replace that step with a live dashboard.

What's next: - Eligible customers can use Permalink now. - TapClicks is likely betting that easier external sharing will make its reporting tools more sticky for agency and enterprise users.

The bottom line: - Permalink turns TapClicks dashboards into shareable links, aiming to cut login friction without giving up control over access and data scope. - More information is available on TapClicks.